L-CAS’s own Dr. Francesco Del Duchetto was at the House of Commons for the launch of the CreaTech report, a major publication exploring the intersection of creativity, technology, and the future of the UK’s Creative Industries.

The report, commissioned by the Royal Anniversary Trust and the Department for Culture, Media & Sport, features two case studies from the University of Lincoln. One showcases the groundbreaking work of L-CAS, and the other highlights the wider university’s innovative projects in the CreaTech space. It is available at: https://royalanniversarytrust.org.uk/createch-report

L-CAS is featured for its work on ‘Lindsey the Tour Guide Robot’, a project that saw a human-sized robot deployed as a cultural assistant in the Lincoln Museum. The robot provided visitors with information about exhibits through presentations and guided tours. The project explored how digitalization and technology can enhance the museum experience, with Lindsey acting as a bridge between physical and digital content. You can find more about the project at: https://lcas.lincoln.ac.uk/wp/research/projects/lindsey-a-robot-tour-guide/

The CreaTech report highlights the importance of initiatives like those undertaken by L-CAS and the University of Lincoln in shaping the future of the UK’s Creative Industries. It also emphasizes the need for continued investment in CreaTech skills, innovation, and businesses to ensure that the UK remains a global leader in this dynamic sector.

Sir Chris Bryant MP, Minister for Creative Industries, Arts and Tourism, added: “The CreaTech report demonstrates how creativity and technology go hand in hand. We want our creative industries to be at the forefront of technological development so that the UK remains a global leader and one of the best places in the world to invest and do business.

“I look forward to working across government and with industry to address the report’s recommendations, driving economic growth, supporting good jobs, and building a sustainable skills pipeline.”